BKON Product Launch

Creative Direction, Copywriting, Graphic Design, Product Design, Packaging, Photography, and Illustration

Audience

Developers and curious marketing  techies who want to engage with their loyal customers.

Objective

Inform about the potential Bluetooth Low Energy technology and entice them to experiment with BKON hardware.

Overview

With the exception of accounting, engineering, and actual coding, I played a part in just about every other aspect of the product launch, including concept, copywriting, product design, photography, illustration, and marketing.

What's a Beacon?

The concept is pretty simple. Bluetooth Low Energy iBeacons emit signals that apps on smartphones can detect. If an app senses a particular signal from a beacon "tuned" to that app, then the app can perform an action. Whether that action was a notification to the user or a simple measure of traffic, iBeacons can give both users and app administrators incredible value.

BKON Beacons

When Apple's "iBeacon" protocol first came to market, the only real hint that the tech existed was on a slide at the World Wide Developer's conference. Other than that, Apple didn't say too much about it. So it was left to the manufacturers to promote the new beacon technology.

"Kevin Beacon" was one of the first name ideas. We actually had a wall full of potential names, but the one we kept coming back to was BKON. Once we had the name, the logo and the product design went hand-in-hand.

While the beacon was rarely seen after installation, our experience was that developers always wanted to hold the beacon, surprised that it was as small as it is (the size of two AA batteries.) For that reason, it needed to "fit" and feel good in someone's hand. The inspiration for earlier versions was a small river stone, the kind someone would use when skipping rocks. Although we didn't get to keep all of the smooth curves, we did keep the important ones.

The color palette I designed needed to be used in everything from web reports to product packaging.

Beacons & Beer Pitch

They say “A rising tide lifts all boats.” With that in mind, I organized a community “meet-up” to get local innovators energized about all of the opportunities with this new technology. More than a sales pitch for the BKON brand, it was pitch for IoT tech and where beacons fit. Getting innovative technophiles jazzed about possibilities was the intent. The beer part… well, that ensured we got a good turnout. 

I wrote and designed this pitch to play silently on a 15-foot wide projected screen while everyone chatted. (It ran a little slower than this during the event.)

The Website

The website had three functions. 1). It needed to inform. 2). It needed to allow someone to buy beacons and Registry SaaS access. 3). It needed to allow someone to administer their Registry account and view metrics reports.

Coming Soon

This simple form allowed the team to take requests for information while the product was still in production.

The Registry

Lots of text, but no images. That's because it was still in production at the time. Still, it needed to be easy to read and "scannable" by those in a hurry.

The Product

The BKON A1 was the flagship product.

Ecommerce

It needed to be possible for people to buy a single beacon, or thousands at a time with coupon discounts. They also needed to be able to buy access to the  Registry.

Shipping & Payment

Originally built with a Foxycart back end, we later switched to Stripe. My job was to make the interface clean, easy to follow, and quick to get through.

Account Info

Once registered, all beacons needed to show battery state, refresh rate, and power level on the main page.

Other administrative information and organizational tools needed to be accessed easily.

Metrics Dashboard

At the end of the day, people are interested in performance.