I worked with the team at Zingfin through the Jumpstart Foundry accelerator program, helping them learn to tell their story and pitch the concept of their business to investors at a pitch event in front an audience of 800(ish) people. As a part of this process, I also helped them refine the brand (logo, colors, typography, voice/copy) and user interface of their functioning prototype.
Both content and cadence are important in any pitch. Too fast, and people don’t understand the content. Too slow, and people’s minds wander. For the presentation to make sense, it helps to hear the words being said over each slide.
Speaking of words… Although he was comfortable talking to investors one-on-one, he wasn’t sure how to pitch in front of a large audience. I wrote the script that he memorized two days before, then recited word-for-word on the day of the presentation. He was a great sport about it.
After having already heard several pitches before this one, we needed to do something so the live audience would pay attention. So we embraced what was once an obstacle, Balaji's thick accent, and had a little fun with it. With the first slide, anyone who was paying attention laughed. Anyone who wasn't couldn't help but look up.
There are pitch decks you send to people before meetings. Those decks tend to have a lot of words and are meant to be read. Then there are presentations, where the deck serves as a visual placeholder for what’s being said. This is one of those visual presentations.
Animations punctuate key details to keep the viewer engaged. This video shows those animations you may have missed in the first video when Balaji was talking.
The pitch was made… investors were intrigued. Now they needed to see what they’re being asked to invest in. Although the team has brilliant mathematicians, they desperately needed help with the design.
These were the designs they were working with before I was asked to help.
This is a sample of the graphic standards I developed.