Perception Health Logos, Taglines, & Descriptors
Building from parts of an old logo, I was tasked to refine the company’s overall brand, including the existing SaaS product identities. I cleaned up the old company logo by updating the font and spun the existing mark so that it pointed up and to the right to imply a positive increase – a change CFOs seemed to appreciate – rather than down.
I refined the company’s brand and the existing SaaS product identities. Their old marketing was conflicted. Multiple products, each promoted as a stand-alone brand. They were diluting the company messaging and spreading the marketing budget too thin.
Using a similar logo layout for each of the company's products. I designed new color standards for each and consistently used them throughout all sales and marketing collateral.
Because the product names were vague, I wrote easy-to-understand taglines and descriptors that gave potential clients an overview of the value of each product.
In addition to what you see here, I also wrote, designed, and produced sales collateral, sales presentation templates, trade show booths, social media campaigns, and I developed the company’s marketing website in Webflow.
This is an animated logo that was used as bumpers on the front and back of video promotions and sales demos.
Other trademarks and trade names are those of their respective owners.