Built on the foundation of the Physical Web, Phy is a modular CMS for QR codes, NFC tags, web links, and Physical Web beacons. It gives marketers remote and full contextual control of their inbound proximity campaigns. From the company identity and supporting graphics, to the design of the platform’s features and functions, I was deeply involved in marketing and product development.
Regardless of the scanner that’s used, Phy gives end-users a more compelling and engaging experience when they scan. Rather than a single “auto connect,” users can to choose from multiple options. Marketers use the platform to control those options.
At a very high level, the Phy platform was designed to create, edit, and remove select content associated with individual QR codes, NFC tags, beacons, and web links (touchpoints). It also needed to help multiple user types in each account manage and measure scheduled updates for multiple actions on each touchpoint.
Starting at the whiteboard, I mapped out multiple iterations, each of them becoming more refined before moving on to low-fidelity mockups. Ultimately, high fidelity comps for each page spelled out detailed instructions for the development team regarding function and form.
Since the platform is ever-evolving, I designed modular elements that the developers could reuse.