Unbridled natural talent is amazing to watch, but sometimes that wild talent is hard to manage. Instead of looking for who ran the most yards or had the most hits, recruiters are looking for coachable athletes with consistent growth over time. That’s the concept behind RecruitTalk. Think of it as a LinkedIn for high schoolers to build their very own sports resume.
I worked with the management team to define the scope and refine the product's functions, user experience strategy, and v1 of the brand, then brought in the team at Lewis Communications to help refine the overall voice and logo.
From baseball and basketball to field hockey and fencing, the site had to accommodate all kinds of different stats. Plus, some kids play multiple sports each season. Keeping everything organized needed to be simple for the student, as well as their supporters.
